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GEPF Brand

A pension fund is an institution that exists because of its members and the communities they represent. The logo depicts an organisation that empowers members in such a manner that each and every individual associated with it can feel a sense of ownership. The design clearly demonstrates the concept of owning and sharing in the wealth.

The structure of the logo is portrayed as a tree. Trees, due to their extensive life spans, are symbols of long term growth, vitality and sustainability. They are able to weather all seasons, storms and any manner of natural adversity. When everything around it withers and fades, a tree will be left standing year in and year out. The actual representation of the tree in this instance is not specific to any species, thereby enhancing the universal appeal of the design for a broad spectrum of the South African population. The leaves and branches of the tree are symbolic of the wealth of GEPF. The stylized figures below the leaves are designed with the dual purpose of representing the stem of the tree as well as the sharing and owning of wealth. This is immensely symbolic as the figures form the stem, essentially the foundation of the organisation. This structure bears the product of the tree, essentially the leaves symbolic of the wealth.

The colours are warm and appeal to all sectors of the population. The logo is inviting, accommodating and majestic. It is a symbol to which will evoke a sense of pride when associating with GEPF.

Your Investment, Your Future

This is a fund that exists because of you. Its growth is your growth, its success is your success and, most importantly, its wealth is your wealth. Your trust and commitment to the Fund will guarantee your future and the livelihood of your immediate community. This entity is your entity, you represent it, you own it and it cannot exist without you.

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Board of Trustees
Kasteel Park,
Cnr Nossob & Jochemus Street
South Africa

Tell: +27 12 424 7330
Fax: +27 12 424 7322

For more information, click here

GEPF Administration Office
Building 2A, Trevenna Campus
Corner Meintjies and Francis Baard Street

Tell: +27 80 011 7669
Fax: +27 12 326 2507

For more information, click here

GEPF will host a roadshow in Oudtshoorn on 27 October 2018
GEPF will host a roadshow in Kwaggafontein on 29 September 2018
GEPF will host a roadshow in Mthatha on 25 August 2018.
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